On
top of Brazil’s World Cup hammering against a rampant German side last
night, they’ll take little solace in the fact that their nightmare 90
minutes was the most tweeted sporting event on Twitter TWTR +1.74%, ever.
Twitter revealed yesterday that the German 7-1 victory over
hosts Brazil was tweeted about a huge 35.6 million times. That’s double
the previous record that was held by Brazil beating Chile on penalties
two weeks earlier. It also eclipsed the Super Bowl’s 2014 record of 24.9
million tweets.
Germany’s Sami Khedira, who scored the fifth goal, also
broke a record by receiving 560,166 tweets per minute. In comparison, at
its peak, the Brazil Vs Chile game had 389,000 tweets per minute and
the 2014 Super Bowl received 382,000 tweets per minute.
Khedira’s goal even topped previous records held by Miley Cyrus’ infamous MTV VMA performance, Obama’s DNC acceptance speech, Usain Bolt’s 200m gold medal and Beyonce’s 2013 Super Bowl halftime show.
The new record represents a boon for Twitter, which wants
to further integrate the social network with TV watching and create a
“second screen” experience.
Twitter was well prepared with a special World Cup thread
on Twitter, push notifications about upcoming matches and an “explore
the World Cup” link on every timeline.
Heat Map shows the flurry activity just after Germany’s fifth goal
Twitter also released a heat-map
of geotagged tweets that show how the semi-final played out on Twitter.
You can see how activity on the social network intensified as each goal
was scored, with Khedira’s goal sparking the biggest flurry of tweets.
