Report: Amazon Preparing to Tackle Google AdWords

Not content with simply leading the realm of ecommerce, Amazon is reportedly set to significantly expand its own online advertising business, challenging Google‘s long-held position as the top ad network in the United States
According to a report in The Wall Street Journal that cited sources familiar with the matter, Amazon is developing an in-house ad placement platform that utilizes information it has already collected from its customers

See also: Google and Facebook Control Two-Thirds of Global Mobile Ad Market

The platform, called Amazon Sponsored Links, was disclosed to possible advertising partners as a test program set to launch in the latter half of 2014, according to the Journal. The …
More about Google, Amazon, Advertising, Business, and Apps Software …read more
Via: Mashable: Advertising