Lessons To Learn From Top African Brands

with respect.VENTURES AFRICA – As the African economic success story continues to stir the world and inspire investors and entrepreneurs, it is necessary to examine the brands that appeal the most to the African consumer base to discover insights that will help in building the next big brand. Three of the top African brands are: Shoprite, MTN and FNB. Below are lessons to learn from each:
Shoprite: Ranks high on customer experience, access, affordability and choice. Customers love the way Shoprite brings both luxury and everyday items to common ground and offers affordable prices for all. South Africans say Shoprite “treats them

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MTN: MTN continues to position itself as the telecoms provider of choice wherever it is present. The Brand Finance listing of the top 500 global brands clearly shows MTN as the only African brand on it. MTN’s operations in every country are headed by locals who understand what the consumers want; this coupled with her strategic advertising campaigns provide the impression upon consumers that it is an upbeat and positive brand.
First National Bank: In South Africa where they operate, they appeal to the younger generation which is a key demographic segment. The brand evokes perceptions of high end innovation, tech savvy and social media responsiveness. It continues to leverage the potentials embedded in digital technology to boost its brand equity and keep her customers engaged and loyal.
The African consumer is adopting a unique kind of personality in this digital age, and the top brands will continue to deliver in line with the trends that appeal to this personality.