Samsung Electronics Co. Ltd. is looking to capitalize
on its recent success in regaining market share in India by
aggressively chasing the mid-range segment in which industry analysts
have said the world’s No. 1 smartphone maker lost ground to Chinese
competition last year.
The Korean smartphone giant is gearing up
to release 10 new smartphones in India, primarily under its Galaxy J series, India’s Economic Times newspaper reported, citing industry executives, including the CEO of a large smartphone retail chain, whom it didn’t name.
The phones are to be released in the July-September quarter and the first two, J7 and J5 will hit stores in July, the paper reported. The phones are expected to support 4G networks in India.
In 2014, Chinese companies such as Xiaomi Corp. and Lenovo
Group Ltd., including its Motorola Mobility unit, made rapid strides in
India, offering smartphones with relatively higher-end hardware
specifications at prices much lower than equivalent Samsung phones.
Xiaomi’s Redmi Note 4G 5.5-inch phablet and Lenovo’s A6000
phones are two such examples. Both are in the sub-10,000 rupee category
(about $157). The companies have continued with that strategy into more
expensive mid-range phones too, such as Xiaomi’s Mi 4 handset, and
Motorola’s Moto G and Moto X, which have also seen new iterations.
Samsung will release its new phones to compete in the 9,000 rupees to 18,000 rupees range, the paper said.
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