Monday, 29 September 2014

Safaricom Gets Approval For M-Pesa Cashless Fare Service


Lipa na M-Pesa
VENTURES AFRICA – Leading mobile operator in Kenya, Safaricom is set to start its cashless fare payment service on the popular mobile money service, M-Pesa as the Central Bank of Kenya (CBK) approves the company as one of the providers of the service in the country.
“Central Bank approved Safaricom as one of the cashless service providers on Wednesday and we expect the NTSA (National Transport and Safety Authority) to issue a notice next week,” Business Daily quoted a Safaricom executive who chose to remain anonymous as saying.
According to the executive, Safaricom has partnered with
some innovators, who have helped the company upgrade its system to be compliant with the receipt requirements.
Safaricom’s move to start the cashless fare payment, Lipa na M-Pesa stalled, as regulations require mobile payments system to issue commuters physical receipts, a service Safaricom could not offer before partnering with third parties.
The mobile telecoms giant launched Lipa na M-Pesa, a service that allows goods and services to be paid for online via the companies’ M-Pesa platform, in a bid to reduce the company’s reliance on its voice business which accounts for about 60 percent of its sales.
With huge success recorded with M-Pesa, whose revenues have grown from Sh21.8 billion last year to more than Sh26 billion in March, Safaricom intends to turn the mobile money service into Kenya’s primary payment platform.
The mobile telecoms giant, which has the largest subscriber base in Kenya, is banking on this edge to get a larger share of the cashless fare market, which is expected to put an end to irregular fares and give Kenya Revenue Authority opportunity to collect taxes from the industry, which official data shows generated Sh218 billion in revenues last year. Three commercial banks – Equity Bank, KCB Group and Co-operative Bank had on September 19 gotten approval to offer the cashless service.
Safaricom had last year registered over 1,300 matatus and taxis on its Lipa na M-Pesa platform, although use of cash in public transport fare payment ban will not start until December 1. It was earlier stated for July 1.
Firms interested in offering cashless fare payment are expected to seek approval from the CBK ahead of the December 1 deadline.

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