Shoprite Angola will operate and manage the Debonairs Pizza brand in the country to support Shoprite’s existing Hungry Lion brand.
The first Debonairs Pizza site will open in January next year in the city of Benguela, which is located about 540km from Angola’s capital, Luanda. This opening will soon be followed by six further Debonairs Pizza eateries throughout Angola.
Darren Hele, the Famous Brands’ Food Services CEO, said the initiative came on the back of a successful pilot concept introduced last year when Shoprite opened a Debonairs Pizza counter inside a Shoprite supermarket in Eldorado Park, Johannesburg.
“We plan to strengthen our alliance with Shoprite and
discussions are underway to explore additional opportunities and synergies that we believe exist in selected markets,” Hele said.
Debonairs Pizza, which recorded an increase in customer count of nearly 19 percent in 2013 over the previous year, has over 500 restaurants that have been opened since 1991 in 14 countries throughout Africa and the Middle East.
Adrian Basson, the Hungry Lion CEO, said Shoprite had been operating in Angola for eleven year.
“We are constantly gaining a better understanding of this large market, where we already have 20 supermarkets and seven Hungry Lion outlets in operation,” Basson said.
“We realised some time back that partnering with a quality pizza brand to work alongside our established chicken brand was a win-win solution. The synergies that exist between the Debonairs Pizza and Hungry Lion brands are very exciting and the team will investigate opportunities to roll this concept out to other African markets over the short- to medium-term,” he added.
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