Sprint Chief Shuffles Top Executives in Turnaround Effort

By Scott Moritz

Sprint Corp. (S) Chief Executive Officer Marcelo Claure, who set the industry’s lowest shared-data price in his first week and cut 2,000 jobs in his second month, is now shuffling the executive team.
Jeff Hallock, the company’s chief marketing officer, and Matt Carter, head of business sales, are among the executives departing, said Bill White, Sprint’s communications chief who is leaving the company next month after 32 years. Bob Johnson, Sprint’s retail chief, will take a newly created position as the company’s first chief experience officer in charge of customer care. And Frank Boyer, an outside consultant, will become the chief procurement officer.
The move is part of a management restructuring aimed at ending Sprint’s 11-quarter streak of customer losses. Most of the more than 20 reassignments involve
Sprint employees with some outside hires, White said.
The Wall Street Journal earlier reported the management changes.
Claure was hired by Masayoshi Son, the CEO of SoftBank Corp., Sprint’s parent company. Soon after Claure’s arrival in September, Sprint ended its Framily plan, a discount offer that featured a talking gerbil in TV ads.
Claure installed a “double data” plan offering 20 gigabytes of shared data for $100 a month, the cheapest data rate among the top four carriers. AT&T Inc. has cut prices twice in response to Sprint’s data plans.