Thursday, 16 October 2014

Ford Sets Sales Record in South Africa


2015 Ford F-150 Platinum
VENTURES AFRICA – The Southern Africa unit of American multinational auto-maker Ford Motor Company has revealed that it recorded it’s best ever vehicles sale in the region in September. The company had a record sale of 7,269 vehicles last month, recording an improvement of 26 percent from the corresponding period of last year.
The General Manager of Ford Motor Company of Southern Africa (FMCSA) Rob Crouse described the new sales record in South Africa as testament to the growing portfolio of cars trucks and Sport Utility Vehicles (SUVs) that the company offers customers. “Earlier this year we entered new territory when we broke the 6,000 sales milestone for the first time”, Crouse said, attributing the steep rise to the type of technologies been offered to consumers, which he described as easy to use, and complementary to their daily lives.
Ford said its record-setting sales came from strong performances of its brands Ranger, EcoSport, Figo, and Fiesta. It said Ranger set another all-time record with 2,629 truck sales, cementing its second position in the Light Commercial Vehicle (LCV) market, while Fiesta sales were the highest since September 2005, with 1,238 vehicles sold last month. EcoSport sold 788 vehicles sold, as entry-level Figo achieved sales of 1 511 vehicles.
“Ranger and Fiesta remain sought-after long after their initial launches, Crouse said, “clearly buyers continue to find value.” He attributed the performance of the EcoSPort and Figo to its smart technologies, “more consumers are finding value in a modern vehicle that meets their mobility requirements while remaining fun to drive” he enthused.

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