Rows of houses stand in the Kensington and Chelsea borough of London.
The average value of homes sold for at least 10 million pounds ($16 million) in London’s most expensive neighborhoods was 2,757 pounds a square foot in the first eight months, according to broker Huntly Hooper Ltd. That was 7.4 percent lower than the record of 2,978 pounds set in 2013. Prices for other homes in the area known as prime central London increased.
“Whilst there are record sales being
achieved, buyers should not be swayed by headlines suggesting there is a boom in average pricing,” Huntly Hooper director Oliver Hooper said in the statement.
More homes for sale in the Notting Hill and Holland Park neighborhoods have climbed into the top tier of London pricing, giving buyers more choice. Prices for super-prime properties have increased by at least 13 percentage points less than every other part of the prime central London market since 2009, Huntly Hooper said.
Apartments in the top category fared the worst, with a 9 percent decline to an average of 3,565 pounds a square foot (38,370 pounds a square meter) compared with the average value last year. Super-prime house prices dropped 6.3 percent to 2,458 pounds a square foot. There were 66 transactions this year through August compared with 92 for all of last year.
Huntly Hooper, based in the Knightsbridge neighborhood, defines prime central London as 11 postal districts that include Mayfair, Chelsea and Holland Park and Knightsbridge itself.
Mansion Tax
Possible tax increases on expensive homes, such as the Labour Party’s planned “mansion tax,” haven’t diminished demand in the market based on the number of sales, the report said. The opposition party plans to raise 1.2 billion pounds from a tax on homes valued at more than 2 million pounds if it gets into power after next year’s national election.The mansion tax may still have an impact on the central London housing market, Charles Puxley, a Chelsea-based broker at Jackson-Stops & Staff said in an Oct. 9 Royal Institution of Chartered Surveyors residential market survey.
Fewer new homes than normal were offered for sale in September “and there is notably very little activity at just over the 2-million-pound mark,” he said. “Mansion tax seems to be a real worry; it will decimate London prices.”
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