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Facebook (FB.O) is gaining ground on Google's (GOOGL.O)
YouTube as an outlet for big companies to market their products via
online videos, the fastest growing category of Internet ads, a report
published on Monday said.The
competition for video viewers opens up a new front in the clash between
the two web giants that already compete in other types of advertising
given their appeal to young and international consumers, Ampere
Analysis said in a study.London-based Ampere predicts a new advertising "arms race" between the two rivals, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively for Facebook and YouTube. That means consumers are likely to be forced to see more ads, but also enjoy a richer range of video programming as a result, it said.
The Internet will overtake TV advertising in 12 key markets, representing 28 percent of global ad spending by 2017, separate research by media-buying firm ZenithOptimedia said on Monday. Ad spending is projected to reach $531 billion this year.
Online video is now growing faster than any