VENTURES AFRICA – East Africa, a region
recognized as a successful global location for mobile payments and a
thriving online space, is embracing technology advancement as part of
its growth plan for diverse sectors. The newly recently launched East
Africa Single Visa is intended to scale up tourist arrivals in EAC
member states; Kenya, Uganda, and Rwanda. This multinational-travel
certificate which costs $90 will grant tourists a 90-day validity period
with no room for extension.
Although termed as ‘long-haul destination’, one cannot stop wondering
why, with massive cultural and natural resources, Africa continues to
lag behind in recorded tourist visits. According to a report by the
World Travel and Tourism Council, of the one Billion tourists who
travelled in 2012, only 50 million were destined for Africa, where East
Africa only managed to scoop 5 million (1 percent) of the
bound-for-Africa travelers. “We need to re-package ourselves” quipped
Waturi Matu-Coordinator for East African Tourism Platform in an
interview with
Jovago.com, a leading
online hotel booking platform in Africa. Ms. Matu explains that this
revamping process would start with the leadership, down to stakeholders
and the African Media, “Africa has suffered blanket misconceptions for a
long time. We are yet to carry ourselves from the gripping grief of the
term ‘dark continent’. Africa needs to